Why Terpenes Matter More Than THC

Our mission is to elevate the consciousness and knowledge of all New Yorkers. Which is why we’re always happy to share some nugs of knowledge along the way.

High THC is a sign of quality” is one myth we are deeply passionate about putting to bed. The strongest cannabis products are not the best cannabis products. We all know that’s not true for alcohol, and it’s not true for cannabis.

High THC levels, just like the designations Indica & Sativa, are indicators by which many people typically navigate their buying decisions. However, they don’t help the consumers understand the nuances of the plant’s many benefits.

The most widely used extraction processes strip away most terpene expressions to achieve a high THC percentage. In doing so, they remove the nuance of the product and actually reduce the quality of the product.

It’s the combination of terpenes and THC that truly make the magic happen, and it is the entourage effect (interplay) of the two rather than ‘a sativa, or an indica’ that directs the high. That’s why at MFNY we are just as inspired by the terpenes themselves, and the extra magic that can happen from blending combinations of hybridized plants and genetics. 

Whoever you buy from, please always make an informed choice and support all of New York's licensed brands.

Keep reading

Mon
29 Sep
2025

A cannabis-driven creative collab walked the runway during New York Fashion Week in September. MFNY and Gotham collaborated with fashion designer Collina Strada…

Fri
7 Jul
2023

Most brands use dissatisfying distillate in their non-flower products (gummies, vape pens, etc.). MFNY is the only NY brand that uses concentrated live rosin and live resin in all of our non-flower products...

Mon
7 Aug
2023

Badder is a form of cannabis concentrate (we make it in live rosin and resin) that has a smooth and thick consistency. A consistency resulting from proprietary post-processing methods earned from years of hands-on experience.

Thu
17 Jul
2025

We were proud to support MF-ing creativity during a wild weekend of wordplay on Governor's Island. Read how cannabis and creativity connected at The 14th Annual New York City Poetry Festival.

Mon
17 Feb
2025

‍Last year, cannabis made its New York Fashion Week debut when MFNY pre-rolls took the stage.‍For 2025, we teamed up with Gotham dispensaries to co-sponsor shows from Collina Strada and Ekhaus Latta

Sat
13 Jan
2024

Last year, MFNY entered a bunch of local and regional competitions. We ended up winning dozens of awards. And we plan to bring home even more in 2024.

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